I created a the visual identity for Luxembourgish company 'CRAB Traceability Systems' including logo design, colour palette, typography, brand guidelines and additional assets. CRAB is dedicated to promoting circularity by consulting on optimizing product life cycles through data collection and developing hardware solutions for specific field problems. With honest and transparent work ethics, CRAB aims to create a more sustainable future. While the subject of circularity is serious and increasingly urgent, CRAB wants to maintain a positive and solution-based approach to communication. I suggested the name 'CRAB' as a reference to the hermit crab, a sea creature that reuses plastic waste. This playful yet serious metaphor visually conveys the concept of circularity. Additionally, CRAB can stand for Circularity, Resource, Analysis, and Bridge, highlighting the company’s role in connecting the beginning and end of product life cycles. The subtitle 'Traceability Systems' adds a technological note to the overall title.