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cuvée M

cuvée M


Domaine Kox

label design •
illustration •

The design of this bottle's label is very subtle and discreet from a distance, but if you look closer, the drawings reveal much more about the story behind this wine than you think.

'Cuvée M' is an emblematic cross-border cuvée composed of three grape varieties from the Moselle terroirs of the Grande Région, produced together by Domaines from France, Germany and Luxembourg. The idea behind the label was to visualise this international collaboration. The title's sweepingly drawn M symbolises the natural border of the Moselle river. The different countries are playfully depicted through different ground textures.

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