I had the enormous pleasure of designing the ‘Nationalfeierdag’ special edition label for Rosport. My visual was not only featured as a label on a limited number of their three main flavors—‘Classic,’ ‘Viva,’ and ‘Blue’—but was also visible for an entire week at bus stops across Luxembourg City.
The design process was a collaborative effort that brought together various elements. The choice to represent the National Day through the figure of Mélusine was unanimous. Mélusine symbolizes not only Luxembourg but also the theme of water, making her the perfect representation for this project. My collage of illustrations aims to convey a sense of texture—something tangible and human. Narratively, Mélusine watches the National Day celebrations from afar, celebrating alone—a poetic and emotional touch that I like to convey in my work.
In a world increasingly dominated by AI and auto-generated content, this project was an opportunity to reconnect with a more hands-on creative process. I am especially grateful to Rosport for placing their trust in me to craft this analogue visual.
For a glimpse into the creative journey behind this project, you can watch the making-of video that details how the visual came to life. A big thank you to Vous Agency for the smooth collaboration and support throughout this project.
In a world increasingly dominated by AI and auto-generated content, this project was an opportunity to reconnect with a more hands-on creative process. I am especially grateful to Rosport for placing their trust in me to craft this analogue visual.

For a glimpse into the creative journey behind this project, you can watch the making-of video that details how the visual came to life. A big thank you to Vous Agency for the smooth collaboration and support throughout this project.